Mo Pofahl

Product & Data Analyst

Combining analytics, research, and design to understand user behavior and improve product decisions.
University of Michigan School of Information · Stamps School of Art & Design.
B.S. Information Analysis & B.A. Product Design.

Selected Work

BigQuery SQL Google Data Studio GA4

How does user behavior differ between new and returning users on the Google Merchandise Store?

Dug into GA4 ecommerce data to quantify how new and returning users differ across conversion, revenue, and acquisition. Found returning users convert 3.7x more and generate 3x more revenue per session — yet represent less than 5% of traffic. Recommended shifting budget toward retention and re-engagement over acquisition to maximize revenue per user.

Independent Project View Project →

Python Pandas SciPy

Physician Access & Income Inequality in Michigan

Analyzed NANDA datasets to examine how physician density varies across income quartiles in Michigan counties. Found a strong negative correlation between household income and physician access, surfacing systemic healthcare disparities.

Class Project View Project →

Figma Wireframing UX Design

Tiko — Student Ticket Exchange

Developed wireframes and UX flows for a client through Mdesign Consulting, designing a peer-to-peer student ticket exchange platform focused on reducing friction in buying and selling student section tickets.

Mdesign Consulting View Project →

Background

University of Michigan B.S. Information Analysis · B.A. Product Design

3.85 GPA Stamps Scholar Victors Award

Analyst Michigan Data Science Team

Sept 2025 — Present

Collaborated on data science projects applying Python-based analytical skills
Built a Shazam-style audio recognition app using Python, MySQL, and Expo
Building a heart disease survival rate machine learning model

Designer Mdesign Consulting

Jan 2025 — Present

Provide design consultancy services to clients specializing in graphic design, web design, and logo development
Attended a creative leadership speaker series featuring executive designers from StockX, Reddit, Meta, The Met, and Amazon
Engaged with founders, creative directors, and product leaders on brand systems, product strategy, and scaling design at global companies

Apparel Chairman Sigma Nu

May 2025 — Present

Led a 20-member committee managing $15k+ in apparel budgeting
Developed branding for a $300k philanthropy event

Research Assistant Scipp Lab

Aug 2024 — Dec 2024

Collected and analyzed isotopic/elemental data to reconstruct past climates
Conducted morphometric analysis on fossil specimens to study extinction survival factors

About Me

I'm a student at the University of Michigan School of Information and the Stamps School of Art & Design, studying Information Analysis and Product Design.

I'm drawn to roles where analysis drives product decisions: understanding user behavior, identifying the metrics that matter, and translating data into improvements that move the needle. My work spans data analysis, UX research, and client design — and I'm always focused on the business impact behind it.